Custom Rings & Bespoke Jewellery from Landscapes | wildring.studio

Last updated: 12 February 2026

1. Who We Are

WILDRING (“we”, “us”, “our”) operates this website and online store (the “Services”).

For the purposes of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and where applicable the EU General Data Protection Regulation (EU GDPR), WILDRING is the data controller of your personal information.

Our store infrastructure is powered by Shopify and hosted in part via Vercel.

Contact:
Email: hello@wildring.studio
Address: James Carter Road, Mildenhall, Bury Saint Edmunds, ENG, IP28 6SL, United Kingdom

2. Categories of Personal Information We Collect

2.1 Information You Provide Directly

Name
Billing and shipping address
Email address
Phone number
Account credentials
Order and transaction details
Communications with us

2.2 Payment Information

Payments are processed by Shopify and associated payment providers. We do not store full payment card numbers.

2.3 Automatically Collected Information

When you use the Services, we collect:

IP address
Device identifiers
Browser type and version
Operating system
Referral source
Pages viewed
Products viewed
Cart activity
Time spent on pages
Interaction behaviour (clicks, scrolling, navigation patterns)

2.4 Session Replay and Behavioural Analytics

We use FullStory to record and analyse user interactions on our website. This may include:

Mouse movements
Click activity
Scrolling behaviour
Form interactions (excluding masked sensitive fields)

Sensitive input fields (such as payment details) are masked. FullStory processes this data on our behalf as a data processor.

3. Tracking Technologies and Advertising

We use cookies, pixels, SDKs, and similar technologies provided by:

Google (including Google Analytics and Google Ads)
Meta (including Meta Pixel and related advertising tools)
TikTok (TikTok Pixel)
FullStory
Shopify

These technologies may collect information about your browsing behaviour across websites and services in order to:

Measure advertising performance
Deliver personalised advertisements
Create custom audiences
Improve website usability
Analyse visitor behaviour

This constitutes behavioural advertising and profiling.

We do not sell personal data for monetary consideration. However, where you consent, we may share certain identifiers (such as cookie identifiers or hashed email addresses) with advertising partners for targeted advertising purposes.

4. Lawful Bases for Processing

Where UK GDPR or EU GDPR applies, we rely on the following lawful bases:

4.1 Contract

To process and fulfil orders, manage returns, provide customer service, and maintain accounts.

4.2 Legal Obligation

To comply with tax, accounting, fraud prevention, and regulatory requirements.

4.3 Legitimate Interests

To:

Secure and protect the Services
Detect and prevent fraud
Maintain platform integrity
Conduct limited performance analytics where permitted

We conduct legitimate interest assessments where required.

You have the right to object to processing based on legitimate interests.

4.4 Consent

We rely on consent for:

Marketing communications
Analytics cookies
Advertising and retargeting cookies
Session replay technologies

Non-essential tracking technologies are not deployed unless you provide consent via our cookie banner.

You may withdraw consent at any time.

5. Automated Processing and Profiling

We engage in automated processing and profiling for advertising and analytics purposes. This may involve analysing browsing behaviour, product interactions, and purchase history to:

Deliver personalised advertising
Optimise marketing campaigns
Improve website performance

These activities do not produce legal or similarly significant effects on you.

6. How We Share Personal Information

We share personal data with:

Shopify (ecommerce infrastructure)
Vercel (hosting and infrastructure)
Google
Meta
TikTok
FullStory
Payment processors
Shipping providers
Professional advisers

These entities act as data processors or, in some cases (such as advertising platforms), as independent data controllers.

We enter into data processing agreements where required.

7. International Transfers

Personal data may be transferred outside the UK or EEA, including to:

United States
Canada
Other jurisdictions where our service providers operate

Where transfers occur, we rely on:

UK International Data Transfer Agreement (IDTA)
Standard Contractual Clauses (SCCs)
Adequacy decisions where applicable

8. Data Retention

We retain personal data only as long as necessary:

Transaction records: 6 years (tax compliance)
Marketing data: until consent withdrawn
Analytics data: retained according to platform configuration (e.g., Google Analytics retention settings)
Session replay data: retained according to configured retention limits
Inactive accounts: reviewed periodically and deleted where appropriate

9. Your Rights (UK and EEA Residents)

You have the right to:

Access your data
Rectify inaccuracies
Erase personal data
Restrict processing
Object to processing
Withdraw consent
Data portability
Lodge a complaint with the UK Information Commissioner’s Office (ICO) or your local authority

Requests can be submitted to hello@wildring.studio.

We may verify identity before responding.

10. Cookies and Consent Management

Non-essential cookies are blocked until you provide consent through our cookie consent mechanism.

You may change or withdraw consent at any time via the cookie settings link on our website.

We recognise Global Privacy Control (GPC) signals where technically supported.

11. Security

We implement appropriate technical and organisational safeguards. However, no system can guarantee absolute security.

12. Children

Our Services are not intended for individuals under 16. We do not knowingly collect children’s data.

13. Changes

We may update this policy periodically. Updates will be posted with a revised “Last updated” date.

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